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Uniqbe wins AliExpress Oversea Warehouse Award

We probably heard the business cliché “think global from day one”. Needless to say, there are quite a number of challenges you may face when launching a business in a global marketplace. Be it the logistical hurdles, cultural and communication challenges as well as payment issues. To stay relevant in the industry, one must embrace the changes in order to overcome these speed bumps. 2020 has been quite a year as we have been awarded AliExpress Oversea Warehouse Award for our outstanding accomplishment on the online platform AliExpress Plaza. AliExpress Plaza is the localized version of AliExpress in Spain where Spain is the fourth largest market for AliExpress globally, only beaten by the home of AliExpress – China, along with Brazil and Russia.

Three years ago, when our store launched, success was hard-won. Anticipating tough competition from local rivals, we recognized the importance of effective localization. This strategy, if executed correctly, could be the game-changing factor for market entry. Our team engaged in continuous learning and analysis of Spanish customers’ behaviors, striving to understand their purchase motivations. Despite heartfelt efforts, the initial plans failed to generate any sales. Early on, we realized the need for our store to evolve and capture the interest of Spaniards. Significantly, we improved product images and the store’s front page, crucial elements for customers’ initial impressions. Given the brief attention span of three seconds, we aimed to convey a message that resonated with the local population. This process involved extensive trial and error before achieving the final, successful look.

Building a strong customer relationship is crucial for confidence, credibility, and loyalty. To cater to our Spanish customers, fluency in Spanish was a requirement for our customer service representatives. Understanding Spanish behaviors was vital for increased customer conversion. Small gestures, like a friendly intro in messages, played a significant role in customer relationships, resulting in recurring customers. Beyond language, our team was well-versed in product details, providing effective solutions and having the right authority limits for customer interactions. The team’s cooperation was key, emphasizing a unified goal.

Our key advantage lies in local Spain delivery, ensuring goods are warehoused and shipped directly for a competitive 3-day delivery. Daily shipment reviews maintain order fulfillment accuracy. Collaborating with local YouTubers and Ali Express through live shows, lucky draws, and campaigns enhances store visibility. A Madrid office expedites return procedures and supports potential future expansion. Beyond long-term profit, being the official Xiaomi distributor in Spain earns customer trust. Our team stays updated on Spain’s holidays and current events to anticipate and address potential issues or opportunities, ensuring a proactive approach to challenges like weather-related delays or sales opportunities during festivals.

We are very honoured indeed to receive the AliExpress Oversea Warehouse Awards and the trophy does not only speak of the store’s success, but also our team’s success; working hard to drive in traffic to the store, putting up attractive offers, catering to customer’s needs and resolving issues quickly. We tend to work on the broader tasks together but the original division of labour has persisted and it works very well to keep things flowing.

2020 was a great year despite the challenges that we face, however 2021 will become even greater! After all, we are different, we deliver our commitments.

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