At Uniqbe, we understand the challenges of Brand Owners and Retailers in today’s fast moving business eco-system. To reach the intended target market while working through the complexity and sheer diversity across markets, mediums, cultures and languages – the right partnership could very well be the deal maker or breaker. Our Marketing approach is both dynamic and adaptive at the same time. Our aim is to continuously create and generate real business traction that translate to real revenue both our Brands and Retail partners.
Our experience in Brand Marketing had gained the trust and endorsement of Brands such as Xiaomi and Black Shark. We had successfully established direct and unique relationships with those brands, be it on e-commerce or corporate-to-consumer platforms. Through our expertise, the fairly unknown Xiaomi Ecosystem products were launched in Malaysia, where we roped in telco heavyweight Digi. In another part of the world, Black Shark gained market entry and made headway into Spain and across Europe via Amazon.
To manage the markets’ product portfolio where we input on essentials such as New Product Introductions (NPI), End of Life (EOL), ramp-up or ramp-down of inventory while minimizing financial impact and achieving target product lifecycle milestones.
To establish and deploy organizational resources and capabilities in the markets we are present in, undertaking initiatives that drive brand awareness and affinity through a mixture of in-house and affiliated external parties.
To undertake financial risks of products for the intended markets and work with Brands based on their preferred payment / credit terms.
To be the expert in logistics and supply chain management from transportation, insurance, modes, timeline to costing.
Advise on target market segments, marketing insights and changing trends
Develop and customize year–long or seasonal promotions based on retailers consumers programs
Assist in designing, building and installing in-store product displays that result in real consumer interest and purchase
Adapt and customize communication materials for the local market
Develop content to support consumer engagement via on-ground activities and selected social media platform
Build product/ brand communities in the local market, both offline and online
Provide a supporting network of service providers and vendors for all execution
