IDC Review: 12 millions of iPad sold in 2010

Posted on Friday, Mar 11 2011 on 01:30 PM
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We've already seen Apple boast that it's sold 15 million iPads in 2010 and commanded more than a 90 percent market share, but IDC has now come in and provided a broader picture of the tablet market as a whole -- and e-readers, too. Not surprisingly, it too found that the tablet industry is basically all about Apple at the moment, although its market share did dip from a whopping 93 percent in the third quarter to 73 percent in Q4, which averages out to 83 percent for the year -- all told, there were 18 million tablets sold in 2010.

Things are a bit more competitive in the e-reader market -- where there were 12 million devices sold -- although Amazon is still head and shoulders above everyone else with a 48 percent share. Interestingly, it's followed not by Barnes & Noble as you might expect but by Pandigital, which just eeked into the number two spot for Q4 (though B&N is slightly ahead for the full year). Hanvon came in fourth based largely on strong sales in China, and Sony rounded out the top five with sales of 800,000 units in 2010. Check out the press release after the break for some additional details.

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